Energize Your Architecture With “New EA"

Gar Mac Criosta is an impassioned advocate for organizational change and success, striving to revolutionize the consulting industry by making it more impactful and rewarding. With a penchant for innovative approaches and experimental techniques, Gar accelerates progress and enhances thinking. Dedicated to building an exceptional and joyful company, Gar envisions a future where the team thrives, customers are delighted, and competitors are inspired to reach new heights.

Simon Field, an experienced IT and business professional, leads Architecture and Strategy functions across diverse sectors. He currently drives the development of the Architecture Services Model, comprising 37 interconnected services supported by 45 tools. Simon's expertise spans Digital Strategy, IT Strategy, Enterprise Architecture, and innovative technologies.

Laurie's 25 years of marketing experience and her love of learning make her a dynamic leader as Ardoq's acting VP of Marketing. She is committed to building senior-level consensus which creates the momentum to implement strategic initiatives. Laurie spent many years at PwC in marketing leadership and sales strategy positions, curating their pursuit and account relationship strategy. She has additional experience in technology, consulting, and publishing and is a recognized speaker and leader on marketing strategy.