Recession or Not; Now’s the Time to Optimize Your Business

Reach your key business objectives and deliver tangible value to your stakeholders.

Learn how to implement business optimization strategies and position your business for success from industry experts.


Ardoq Is Trusted by Digitally Forward Companies Worldwide

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How Does Recession Impact Businesses?

In periods of crisis and uncertainty, businesses must deal with new competitors and disruptors, unforeseen interruptions, and increased customer expectations.

In order to navigate this uncertain landscape, they need to become more efficient, more effective, and more profitable — without relying upon the vagaries of instinct, gut feelings, and overreactions to current events.

Position Your Business for Success With Advice From Industry Leaders

For the first episode of the Amplify Webinar Series, Gordon Cooper, Ardoq’s Director of Customer Solutions, was joined by Paul Preiss, CEO and Chairman of IASA, and Viktor Kogan, Director of Business Architecture at OMERS.

They discussed the main trends in business optimization and the process of identifying and implementing new methods that make the business more efficient and cost-effective.

advice from industry leaders

Talking Points

Watch this 1-hour session to be inspired by big ideas and the latest approaches from leading business innovators.

Digital business optimization and how it differs from business transformation

Examples of business optimization such as reducing costs while improving performance, automation of repetitive tasks, machine learning techniques that improve operation

Trends, tips, and tactics to measure productivity, efficiency, and performance

Meet the Speakers

Paul Preiss, CEO and Founder at Iasa

Paul Preiss

CEO and Founder, Iasa

As CEO and Founder of Iasa, one of the world’s largest enterprise and IT architect associations, Paul Preiss has taken the association from a single user group to an international organization with chapters in over 25 countries.

Paul’s vision is a unified architecture profession with effective education, credentials, and ethics supporting corporate strategy and delivery. He advocates for EA and speaks on topics ranging from architecture ethics to architecture teams' best setup and structure. He is an expert software and enterprise architect who has spoken at hundreds of events and held conferences and training for architects worldwide.

Viktor Kogan, Director of Business Architecture at OMERS

Viktor Kogan

Director of Business Architecture, OMERS

Viktor is responsible for building the business architecture practice at OMERS. Additionally, he has modernized and matured the application portfolio management capability and partnered with leaders to transition the Data & Technology Group from a “project-centric” into a “product-centric” culture. 

Viktor has been with OMERS, one of Canada’s most extensive defined benefit pension plans, since 2000 in a variety of roles. His primary focus has always been on Business Optimization through technology. Before joining the Enterprise Architecture team in 2019, he was responsible for managing business technology and delivering strategic initiatives within the Pension Division.

Gordon Cooper, Director of Customer Solutions at Ardoq

Gordon Cooper

Director of Customer Solutions, Ardoq

With 30+ years of experience working in Architecture and GRC, Gordon has worked with companies ranging from Fortune 5s to startups. He has helped them produce a holistic vision of strategy, design, and transformation through the lens of authentic enterprise architecture.

He holds the designations of CEA, CBA, ITIL Expert, CISA, CRISC, CGEIT, PMP, and TOGAF. He was a former VP of Enterprise Architecture and Tech Risk at AIG, focusing on Enterprise Architecture, Business Process Management, Data Management, and Data Governance.